Below is a table summarizing U.S. new car sales by manufacturer for the full year 2024, including total sales (in units) and their approximate market share percentage. The data is compiled from sources like Cox Automotive, Wards Intelligence, and industry reports, with total U.S. new vehicle sales estimated at 15.85–16.0 million units for 2024. Where exact figures are unavailable, estimates are based on market share trends and partial data. Note that sales reflect deliveries to dealerships, not necessarily customer registrations.
ManufacturerTotal Sales (Units)Market Share (%)
General Motors (GM)
2,700,000
17.0%
Toyota Motor Corp
2,330,000
14.6%
Ford Motor Company
2,080,000
13.1%
Hyundai-Kia
1,780,000
11.2%
Honda Motor Company
1,420,000
8.9%
Stellantis
1,300,000
8.2%
Nissan
865,938
5.4%
Tesla
618,000
3.9%
Subaru
600,000 (est.)
3.8% (est.)
Mazda
424,382
2.7%
BMW
370,000 (est.)
2.3% (est.)
Mercedes-Benz
350,000 (est.)
2.2% (est.)
Volkswagen
330,000 (est.)
2.1% (est.)
Audi
180,000 (est.)
1.1% (est.)
Volvo
110,000 (est.)
0.7% (est.)
Rivian
51,500
0.3%
Lucid
10,200
0.1%
Notes: Total Market: U.S. new vehicle sales for 2024 are estimated at 15.85–16.0 million units, up 2.2–3.3% from 2023. Estimates: Figures for Subaru, BMW, Mercedes-Benz, Volkswagen, Audi, and Volvo are estimated based on partial data, market share trends, and industry reports, as precise full-year numbers were not fully available. Market Share: Percentages are calculated based on an estimated total market of 15.9 million units (midpoint of the range) and rounded to one decimal place. Key Trends: GM led as the top-selling automaker, followed by Toyota and Ford. Stellantis and Tesla saw sales declines, while Mazda, Honda, and Hyundai-Kia posted strong gains. Hybrids and SUVs drove much of the market growth, with EVs holding an 8% share (1.3 million units). Sources: Data is sourced from Cox Automotive (https://www.coxautoinc.com), GoodCarBadCar.net (https://www.goodcarbadcar.net), and Wards Intelligence, with additional insights from Automotive News and Motor1.
For more detailed model-level sales or verification, you can check GoodCarBadCar.net or Cox Automotive’s market reports.
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Below is a table summarizing U.S. new car sales by manufacturer for the full year 2024, including total sales (in units) and their approximate market share percentage. The data is compiled from sources like Cox Automotive, Wards Intelligence, and industry reports, with total U.S. new vehicle sales estimated at 15.85–16.0 million units for 2024. Where exact figures are unavailable, estimates are based on market share trends and partial data. Note that sales reflect deliveries to dealerships, not necessarily customer registrations.
For more detailed model-level sales or verification, you can check GoodCarBadCar.net or Cox Automotive’s market reports.