Marketing StrategistJob responsibilities: · Collaborate withsupervisors to develop SEO marketing strategies, execute marketing campaignsand setup reasonable time table and goals in accordance with company’s brandsand marketing needs; · Conduct keywordresearch and competitive analysis by utilizing Google Keyword Planner, DisplayPlanner, Powersuite and other analytics tools; · Provide industryanalysis and market analysis to support SEO and website improvement; · Perform technicalSEO audits of the company’s website: website structure analysis, user experienceevaluation web code check-up, and link analysis; · Perform internaland external link analysis, opportunity identification, solicitation andoptimization to increase company’s online visibility and SEO value; · Develop andexecute backlink earning programs, including online influencer outreach, mediapitch, social media management, digital community development and maintenance,and content amplification; · Identify,recommend and implement on-page website SEO optimization, including contentoptimization and technical code optimization; · Coordinate majorsearch engine webmaster tools to monitor website performance, fix crawl error,submit sitemap, solve link problems, highlight structure data and maintain theoverall website health; · Implement websitechanges, operate content management system and amplify content with HTML &CSS coding, social media, PR distribution, email marketing and influencerpartnership to boost lead generation; · Analyze currentand historical SEO performance and manage reporting tools, such as GoogleAnalytics and Powersuite, to oversee data analysis and develop insights toimprove the strategy; · Develop creativecontent marketing plan to help increase brand’s online presence, reputation andvalue; · Create anddistribute marketing deliverables on social media, including website post,LinkdIn, and Twitter. Requirements: · Prior experience with digital strategy and socialmedia, with intimate experience and understanding of business applications ofsocial media pl atforms · Must have solid visual graphic skills and demonstratedcreative sense. Familiar with Adobe Creative Could such as Photoshop,Illustrator, Indesign, Premiere, etc. · Must have strong verbal and written communicationskills in both English and Chinese · Innovative, strategic thinking, and branding knowledge · Ability to work independently and as part of acollaborative team Others Job Type: Full-time US work authorization is required, but the employer is willingto sponsor candidates Location: Boston Email: [email protected] Tel: +1-617-716-6228
Tel: +1-617-716-6228