Marketing Strategist

Marketing Strategist Job responsibilities: ·         Collaborate withsupervisors to develop SEO marketing strategies, execute marketing campaignsand setup reasonable time table and goals in accordance with company’s brandsand marketing needs; ·         Conduct keywordresearch and competitive analysis by utilizing Google Keyword Planner, DisplayPlanner, Powersuite and other analytics tools; ·         Provide industryanalysis and market analysis to support SEO and website improvement; ·         Perform technicalSEO audits of the company’s website: website structure analysis, user experienceevaluation web code check-up, and link analysis; ·         Perform internaland external link analysis, opportunity identification, solicitation andoptimization to increase company’s online visibility and SEO value; ·         Develop andexecute backlink earning programs, including online influencer outreach, mediapitch, social media management, digital community development and maintenance,and content amplification; ·         Identify,recommend and implement on-page website SEO optimization, including contentoptimization and technical code optimization; ·         Coordinate majorsearch engine webmaster tools to monitor website performance, fix crawl error,submit sitemap, solve link problems, highlight structure data and maintain theoverall website health; ·         Implement websitechanges, operate content management system and amplify content with HTML &CSS coding, social media, PR distribution, email marketing and influencerpartnership to boost lead generation; ·         Analyze currentand historical SEO performance and manage reporting tools, such as GoogleAnalytics and Powersuite, to oversee data analysis and develop insights toimprove the strategy; ·         Develop creativecontent marketing plan to help increase brand’s online presence, reputation andvalue; ·         Create anddistribute marketing deliverables on social media, including website post,LinkdIn, and Twitter. Requirements: · Prior experience with digital strategy and socialmedia, with intimate experience and understanding of business applications ofsocial media pl atforms · Must have solid visual graphic skills and demonstratedcreative sense. Familiar with Adobe Creative Could such as Photoshop,Illustrator, Indesign, Premiere, etc. ·  Must have strong verbal and written communicationskills in both English and Chinese ·  Innovative, strategic thinking, and branding knowledge ·  Ability to work independently and as part of acollaborative team Others Job Type: Full-time US work authorization is required, but the employer is willingto sponsor candidates Location: Boston Email: [email protected]
Tel: +1-617-716-6228