医药行业业务发展策略： 营收增长的挑战

Strategies of Business Development in the Pharmaceutical Industry

Trends such as increasing competition, globalization, and shorter product-
cycle times are real challenges for the industry (See reference 2).

很老的文章上（10年前了）的一段话，competition和shorter cycle都可以理解，不懂为什么globalization也是challenges不应该是机遇吗？
https://work.chron.com/strategies-business-development-pharmaceutical-
industry-21114.html

opps come together with challenges. Globalization: 各个国家的市场准入，payer和regulator，定价等等。怎样协调统筹各种活动等等。