RUEHL的渊源

DIG OUT 了它家的网站, 很喜欢.... 而且发现原来它就是为22-35的人设计的, http://www.ruehl.com

RUEHL No.925 (or simply RUEHL) is the latest concept in a chain of brands developed by American retailer Abercrombie & Fitch (a publicly traded company). Instead of being outdoors in nature like Abercrombie, RUEHL has a metropolitan setting. RUEHL stores are made to look and feel like New York, even when they are not actually located there. The company introduced RUEHL as a means of retaining its customer basis to a post-collegiate customer, targeting the ages of 22 through 35. The company produces casual apparel designed with its concept of an understated, young West Village New Yorker in mind.

Backstory Abercrombie & Fitch Co. created a fictional story about Ruehl925 and how it came into existence today. In the earlier 1800s, a German immigrant family, the Ruehls, boarded a ship and moved to New York City to start a new life. They moved into a brownstone on 925 Greenwich Street in modern-day Greenwich Village (although the story states 925, this address does not exist on Greenwich Street) and opened up a small leather goods shop. The small shop became renowned, but it wasn't until 1979 that a great descendent of the Ruehl's decided to enter the apparel business. This descendent had a fascination with film-and-screen star James Dean and focused production mainly around denim jeans and leather jackets. He opened an apparel store directly next door to his ancestors' age-old leather store on 923 Greenwich Street. As the business began to flourish, Abercrombie & Fitch Co caught sight of the new-age brand and bought it. Carefully choosing nationwide rollout markets, Ruehl 925 stores began to pop up all over the nation in large and mainly, wealthy mall-based locations. Select 'only leather good' accessory stores have began to open as well. The Ruehl shopper is someone who knows how to dress, have their own, unique style, and are starting out their careers and can afford a little more than the typical Abercrombie & Fitch patron. This is an expensive store, but very stylish. Branding The official mascot of RUEHL is a French bulldog by the name of "Trubble". It is rumored that CEO Mike Jeffries owns a French bulldog and hence the RUEHL mascot. Initially, RUEHL did not brand its name all over the merchandise, but the company has recently been experimenting by stamping giant RUEHL logos into the leather bags as well as putting various logos on the clothing such as a French bulldog face, the letter “R” and simply “R925." Trouble in establishing a unique and visually appealing logo has been the cause of the evolving and ever-changing brand element of RUEHL. Unlike its sister brands Abercrombie & Fitch and Hollister, with the standing moose and the flying seagull (respectively), RUEHL lacks a defining symbol. Same-store competitor Aéropostale utilizes a standing bulldog in their men's line.

还有它家的LOCATION: Twelve Oaks Mall - Novi, Michigan
         Garden State Plaza - Paramus, New Jersey
         International Plaza & Bay Street - Tampa, Florida
         Easton Town Center - Columbus, Ohio
         Woodfield Mall - Schaumburg, Illinois
         Tysons Corner Center - McLean, Virginia
         370 Bleecker Street - New York, New York
         Fashion Valley - San Diego, California (temporarily closed due to fire damage) Ala Moana Center - Honolulu, Hawaii
         Oakbrook Center - Oak Brook, Illinois
         Westfield San Francisco Centre - San Francisco, California
         Roosevelt Field Mall - Garden City, NY
         Topanga Plaza - Canoga Park, CA
         Dallas Galleria - Dallas, TX
         Aventura Mall - Aventura, FL
        

very interesting.

哇！不得了！keri中了RUEHL的毒了

一，这个女模特不就是next top model里那个同性恋小妞嘛，

哈哈哈~原来oakbrook也有一间啊~我以为只有schaumburg才有~ 完了完了~我想去逛了~！

她家网站我怎么只能看到第一页，就是lz贴的那张图，怎么进去呢？

才知道从这个到AF全部都被the limited买了，express也是这家, VS也是一家。现在忽然觉得说不定mall都是他们的 这些家打折都是一个pattern.

AF这整个家族，包括hollister什么的。07年据说会推新品牌叫concept 5.拭目以待。估计又是同样design，看看还能用出什么不用的质地做。呵呵

谢谢mm扫盲 感觉这个牌子更适合我的年龄段。

以下是引用benbenmm在2007-1-29 10:48:00的发言：
哇！不得了！keri中了RUEHL的毒了 嘘~~~~~~~ 拜托, 是MM的话换个头像吧, 昨天还叫我秀睡裤.....

以下是引用飘飘女在2007-1-29 10:58:00的发言：
一，这个女模特不就是next top model里那个同性恋小妞嘛， 看来发展成双性恋了...

以下是引用fangerwu在2007-1-29 12:59:00的发言：
她家网站我怎么只能看到第一页，就是lz贴的那张图，怎么进去呢？ 它家网上不卖衣服, 就是让你YY一下...

以下是引用飘飘女在2007-1-29 10:58:00的发言：
一，这个女模特不就是next top model里那个同性恋小妞嘛，

你这么一说，我也觉得像她。
我挺喜欢她的。

以下是引用joyandpeace在2007-1-29 13:44:00的发言：
AF这整个家族，包括hollister什么的。07年据说会推新品牌叫concept 5.拭目以待。估计又是同样design，看看还能用出什么不用的质地做。呵呵 还开啊...... 其实AF, HOLLISTER, 和RUEHL就都挺象的了... 没想到AF已经被THE LIMITED 买下来了, 有人说了, 过两年全球就并得只剩两公司: 一个WALMART, 还一个GOOGLE... 

以下是引用joyandpeace在2007-1-29 13:44:00的发言：
AF这整个家族，包括hollister什么的。07年据说会推新品牌叫concept 5.拭目以待。估计又是同样design，看看还能用出什么不用的质地做。呵呵 昏！AF家的副牌不少了啊！它家该不会觊觎上更高年龄段的人？难道这concept 5是专门针对40-50岁的叔叔阿姨？不过AF的几个牌子都很畅销的说

以下是引用keri在2007-1-29 14:11:00的发言：
还开啊...... 其实AF, HOLLISTER, 和RUEHL就都挺象的了... 没想到AF已经被THE LIMITED 买下来了, 有人说了, 过两年全球就并得只剩两公司: 一个WALMART, 还一个GOOGLE...  啊真的么,THE LIMITED 和AF不搭调啊......那不就是和EXPRESS,VS,BBW都是一家子了?

以下是引用疏影暗香在2007-1-29 14:24:00的发言：
啊真的么,THE LIMITED 和AF不搭调啊......那不就是和EXPRESS,VS,BBW都是一家子了? 是joyandpeaceMM告诉的, 我也才刚知道, 最好他们发一张卡, 所有的店都能用.  

以下是引用ajing在2007-1-29 13:51:00的发言：
谢谢mm扫盲 感觉这个牌子更适合我的年龄段。 <20?   

以下是引用Issis在2007-1-29 10:58:00的发言：
哈哈哈~原来oakbrook也有一间啊~我以为只有schaumburg才有~ 完了完了~我想去逛了~！

以下是引用benbenmm在2007-1-29 14:20:00的发言：
昏！AF家的副牌不少了啊！它家该不会觊觎上更高年龄段的人？难道这concept 5是专门针对40-50岁的叔叔阿姨？不过AF的几个牌子都很畅销的说 贼酷可以, AF为啥不行呢? 

以下是引用Issis在2007-1-29 10:58:00的发言：
哈哈哈~原来oakbrook也有一间啊~我以为只有schaumburg才有~ 完了完了~我想去逛了~！ 去吧去吧，我这里没店。。。有啥好东西我就指望你了

以下是引用keri在2007-1-29 14:36:00的发言：
<20?    当然是在22-35之间啦 我喜欢af,他家衣服我穿这合身，可是似乎他家衣服我穿似乎嫩了点，这个RUEHL更适合我。 可惜我们这里没有这家店
[此贴子已经被作者于2007-1-29 14:40:21编辑过]

以下是引用ajing在2007-1-29 14:40:00的发言：
当然是在22-35之间啦 我喜欢af,他家衣服我穿这合身，可是似乎他家衣服我穿似乎嫩了点，这个RUEHL更适合我。 可惜我们这里没有这家店
它的策略就是吊胃口, 会开到MM那去的..

以下是引用keri在2007-1-29 14:05:00的发言：
它家网上不卖衣服, 就是让你YY一下...

偶昨天去了这家店，比AF搞的更黑灯瞎火的，害得买了衣服半天没找到收银台在哪
他家的包包还挺好看滴

以下是引用keri在2007-1-29 2:59:00的发言：
还有它家的LOCATION: Twelve Oaks Mall - Novi, Michigan
   Garden State Plaza - Paramus, New Jersey
   International Plaza & Bay Street - Tampa, Florida
   Easton Town Center - Columbus, Ohio
   Woodfield Mall - Schaumburg, Illinois
   Tysons Corner Center - McLean, Virginia
   370 Bleecker Street - New York, New York
   Fashion Valley - San Diego, California (temporarily closed due to fire damage) Ala Moana Center - Honolulu, Hawaii
   Oakbrook Center - Oak Brook, Illinois
   Westfield San Francisco Centre - San Francisco, California
   Roosevelt Field Mall - Garden City, NY
   Topanga Plaza - Canoga Park, CA
   Dallas Galleria - Dallas, TX
   Aventura Mall - Aventura, FL
   啊！我们这里居然有！居然没有发现~~~~~~~~

以下是引用Shino在2007-1-29 18:47:00的发言：
啊！我们这里居然有！居然没有发现~~~~~~~~ 俗话说赶得早不如赶得巧, 去发掘吧....

af不是从limited分出去的吗？什么时候又买回去了？

俺觉得这个牌子根AF是很像，但是衣服不可爱啊。我今天怎么也挑不到可爱的t-shirt.就只买了件hoodie。

以下是引用多旧鱼在2007-1-29 21:33:00的发言：
俺觉得这个牌子根AF是很像，但是衣服不可爱啊。我今天怎么也挑不到可爱的t-shirt.就只买了件hoodie。 AF是比较适合鱼这样年纪的MM, 
[此贴子已经被作者于2007-1-30 20:11:07编辑过]

以下是引用多旧鱼在2007-1-29 21:33:00的发言：
俺觉得这个牌子根AF是很像，但是衣服不可爱啊。我今天怎么也挑不到可爱的t-shirt.就只买了件hoodie。 他家适合年纪大点的，像我这样子的。我AF从来不买的，R家一买就买了好几件

以下是引用风往哪里吹在2007-1-29 18:46:00的发言：
偶昨天去了这家店，比AF搞的更黑灯瞎火的，害得买了衣服半天没找到收银台在哪
他家的包包还挺好看滴
我以前路过无数回，每次都以为是酒吧

以下是引用yuanyuanlu在2007-1-30 1:35:00的发言：
我以前路过无数回，每次都以为是酒吧 啊哈哈啊哈，啊啊哈哈哈，太搞笑了！可惜欧们这里没有，不然很想见识一下它家是不是比NY第五大道上的那家AF还乌漆麻黑

以下是引用风往哪里吹在2007-1-29 18:46:00的发言：
偶昨天去了这家店，比AF搞的更黑灯瞎火的，害得买了衣服半天没找到收银台在哪
他家的包包还挺好看滴
这么多宁都说它家包包很不错，有没有图片秀一秀阿，让欧这土包也开开眼

以下是引用benbenmm在2007-1-30 10:38:00的发言：
这么多宁都说它家包包很不错，有没有图片秀一秀阿，让欧这土包也开开眼 很贵的,

觉得这里的东东都不便宜。。