Boston Beer 扔掉几百万箱 Truly hard seltzer 也不愿打折

h
huaren2018
楼主 (北美华人网)
这些拿去做慈善捐给什么机构也行啊, 马克思描述的经济危机的时候资本家还真是这么干的
Boston Beer tossed ‘millions of cases’ of Truly hard seltzer instead of discounting it, chairman says

KEY POINTS
Boston Beer Chairman Jim Koch told CNBC on Friday the company decided to throw away excess supply of Truly hard seltzer in response to a categorywide sales slowdown.
“We were very aggressive about adding capacity, adding inventory ... and, frankly, we overbought,” Koch said.
For its third quarter, Boston Beer reported an unexpected loss of $4.76 per share after Thursday’s market close.
Boston Beer Chairman Jim Koch told CNBC on Friday the company decided to throw away excess supply of Truly hard seltzer, instead of discounting it, in response to a categorywide sales slowdown.
“We were very aggressive about adding capacity, adding inventory, buying raw materials, like cans and flavors, and, frankly, we overbought,” Koch, who also founded the Samuel Adams parent, said in an interview on “Closing Bell.” “And when the growth stopped, we had more of all those things than we were going to be able to use, because there is a shelf life.”
Asked by CNBC’s Sara Eisen why Boston Beer decided to toss the product instead of offering sales promotions to try spurring demand, Koch said the company had reservations about that strategy.

“You know, that’s just not what we do at Boston Beer Co.,” Koch said. “Our mission is to sell high-quality products and to build high-quality brands. So rather than take a chance of it getting out in the market and going stale and consumers having a bad experience, we decided to make the hard decision and eat a lot of product, just to make sure consumers didn’t get stale product and have a bad Truly.”
J
Jimatssf
打官司赔钱更多
y
youdai
hard seltzer 是酒精饮料,不好捐,难道给homeless一人发一罐?这个东西这两年突然火了起来。号称比啤酒健康,一哄而上,产能过剩卖不出去了
h
huaren2018
打官司赔钱更多
Jimatssf 发表于 2021-10-23 11:16

免费捐的话,可以加免责条款嘛,这种酒精饮料保质期还比较长
S
Swinging
说实话,真的不好喝
h
huaren2018
说实话,真的不好喝
Swinging 发表于 2021-10-23 11:20

国内的天天在各网剧电视剧打广告的微醺是不是就是这种
f
fly11
我很喜欢喝啊🤔 可惜了……
南开阿飞
这个拼写真的好像 hand sanitizer.
L
Lamajia
大家多去买点吧
M
Muffin123
看成了洗手液,哈哈。
C
Cinderella_smile
从来没买过
N
Night.Owl
我喝过一次,我个人觉得不对我的口味-很难喝。
x
xingyueyangzi
买过ice tea 味道的,挺好喝的
s
stainlessbelief
捐酒精饮料?楼主你在搞笑么?
真要捐了,立马一堆圣母说这么做是鼓励酒精消费。
7
789
这些拿去做慈善捐给什么机构也行啊, 马克思描述的经济危机的时候资本家还真是这么干的
Boston Beer tossed ‘millions of cases’ of Truly hard seltzer instead of discounting it, chairman says

KEY POINTS
Boston Beer Chairman Jim Koch told CNBC on Friday the company decided to throw away excess supply of Truly hard seltzer in response to a categorywide sales slowdown.
“We were very aggressive about adding capacity, adding inventory ... and, frankly, we overbought,” Koch said.
For its third quarter, Boston Beer reported an unexpected loss of $4.76 per share after Thursday’s market close.
Boston Beer Chairman Jim Koch told CNBC on Friday the company decided to throw away excess supply of Truly hard seltzer, instead of discounting it, in response to a categorywide sales slowdown.
“We were very aggressive about adding capacity, adding inventory, buying raw materials, like cans and flavors, and, frankly, we overbought,” Koch, who also founded the Samuel Adams parent, said in an interview on “Closing Bell.” “And when the growth stopped, we had more of all those things than we were going to be able to use, because there is a shelf life.”
Asked by CNBC’s Sara Eisen why Boston Beer decided to toss the product instead of offering sales promotions to try spurring demand, Koch said the company had reservations about that strategy.

“You know, that’s just not what we do at Boston Beer Co.,” Koch said. “Our mission is to sell high-quality products and to build high-quality brands. So rather than take a chance of it getting out in the market and going stale and consumers having a bad experience, we decided to make the hard decision and eat a lot of product, just to make sure consumers didn’t get stale product and have a bad Truly.”
huaren2018 发表于 2021-10-23 11:10

楼主,你家房子空置的房间为什么不让homeless去住?
逍遥小妖
我们这儿Kroger里打折很久了
而且产品distribution的过程也有很高的成本, 打折太多卖说不定比倒掉还更亏
Y
Yanguilaishi
国内的天天在各网剧电视剧打广告的微醺是不是就是这种

huaren2018 发表于 2021-10-23 11:23

RIO微醺好喝多了,当饮料喝。truly和white claw都一股酸味
c
charismaM
RIO微醺好喝多了,当饮料喝。truly和white claw都一股酸味
Yanguilaishi 发表于 2021-10-23 14:43

针对本地口味吧,可乐在欧洲和这里就不是一个甜度和味道
L
LazyBooBoo
我觉得很好喝啊,平时喝不惯啤酒红酒之类的,但是这个我能接受
r
ray_golden
不知道我怎么想到是lost coast hazy ipa了
k
kiim
好喝啊 口味差好远
r
roy416
还涉嫌股票操纵吧,卖啤酒的小公司股票1500,太夸张了。
豆小萁
挺好喝的呀 公司常有