typical Costco shopper 是一个39岁亚裔女性,通常有过4年或以上的高等教育,收入在125,000以上 一年去大约23次,每次买9样东西,花114刀。喜欢买电池和阿迪达斯 Numerator found that Costco's typical shopper in the US is an Asian American woman between 35 and 44 years old who is married and living in a city in the Pacific Northwest. (Costco was founded in Seattle and is based in Washington.) She typically has a four-year degree or higher level of education and earns more than $125,000 a year. The typical customer visits Costco on a weekend day every two to three weeks — about 23 trips per year — and picks up nine products for a total cost of about $114 a trip. The company stocks only 4,000 products (stock-keeping units, or SKUs), compared with 30,000 at many other retailers. About 11% of the average Costco shopper's spending is at the wholesale club, similar to what she spends with Amazon, and her top shopping categories in the store are groceries and personal-care items. She also buys a lot of Duracell batteries and Adidas apparel. https://www.businessinsider.com/typical-costco-shopper-demographic-asian-american-woman-earning-high-income-2021-7
typical Costco shopper 是一个39岁亚裔女性,通常有过4年或以上的高等教育,收入在125,000以上 一年去大约23次,每次买9样东西,花114刀。喜欢买电池和阿迪达斯 Numerator found that Costco's typical shopper in the US is an Asian American woman between 35 and 44 years old who is married and living in a city in the Pacific Northwest. (Costco was founded in Seattle and is based in Washington.) She typically has a four-year degree or higher level of education and earns more than $125,000 a year. The typical customer visits Costco on a weekend day every two to three weeks — about 23 trips per year — and picks up nine products for a total cost of about $114 a trip. The company stocks only 4,000 products (stock-keeping units, or SKUs), compared with 30,000 at many other retailers. About 11% of the average Costco shopper's spending is at the wholesale club, similar to what she spends with Amazon, and her top shopping categories in the store are groceries and personal-care items. She also buys a lot of Duracell batteries and Adidas apparel. https://www.businessinsider.com/typical-costco-shopper-demographic-asian-american-woman-earning-high-income-2021-7
Numerator found that Costco's typical shopper in the US is an Asian American woman between 35 and 44 years old who is married and living in a city in the Pacific Northwest. (Costco was founded in Seattle and is based in Washington.) She typically has a four-year degree or higher level of education and earns more than $125,000 a year. The typical customer visits Costco on a weekend day every two to three weeks — about 23 trips per year — and picks up nine products for a total cost of about $114 a trip. The company stocks only 4,000 products (stock-keeping units, or SKUs), compared with 30,000 at many other retailers. About 11% of the average Costco shopper's spending is at the wholesale club, similar to what she spends with Amazon, and her top shopping categories in the store are groceries and personal-care items. She also buys a lot of Duracell batteries and Adidas apparel. https://www.businessinsider.com/typical-costco-shopper-demographic-asian-american-woman-earning-high-income-2021-7
我以為 亞洲人是買維他命的人多
同问。。。。
所有data 商家都有啊。。。。
我也感觉 114 平均下来差不多
商家一般不敢记录你的种族。这家数据公司的data来自consumer panel,主动上传自己的receipt,也提供个人信息。
大家都贡献了data points,平均成typical 的样子
这就make sense,大数据怎么也不可能弄出个亚女。 亚女爱传收据,数据量最大,然后总结她们购物方式。
电池主要是给小孩玩具吧。
Costco关联的信用卡也可能会有收入信息
就是啊,现在去一趟,没有300 都出不来。
同意。说typical 亚裔女shopper的profile可能更对一些
娃的玩具都贼费电池
十刀以下的多了,生鲜面包deli零食鸡蛋牛奶,数不清。
很多啊,有机香蕉$1.99; string mozzarella cheese 不到10刀一袋;honest juice 不到10刀几十盒;各种厨房调料和方便面就不细说了;还有牙线什么的打折的时候存上。我们这边还有当地农场的organice cow milk, 比wholefood 卖的那几个品牌货要好喝。
同样原因。Costco的质量不错,相当于别人做了功课,替你先选了一遍。而且如果不适合自己,退起来也方便。
孩子玩具很费电池
这不真实,每次怎么可能只花那么少?
可能因为亚裔收入高, 也最喜欢去那里购物. 难怪他们连上海青这种菜都有.
信用卡申请的时候有race的选项. costco选地址, 是根据居民收入选开店地址, 肯定有远多于我们想象的海量数据. 那个什么上传receipt的地方, 都没听说过, 能有1%的shopper上传就不错了, 肯定不能用来做数据分析.
croissant, muffin, French bread, 还有几乎所有的水果和veggie. cheese, naan. ice cream bar. 维生素那个section几乎全是.
这个雪糕好吃吗?甜吗?
可能是早年的数据,早年的震动棒消耗干电池。
去COSTCO 只花114就能出来?
哪次去不花个2,300的?
according to data from the analytics firm Numeratorprepared for Insider.
————— 链接里自己披露的,我评论的就是针对这家数据公司采集数据的方式。