Up to 95% of products in Black Friday deals are cheaper or the same price after the sales day, according to new research. The Which? survey found that just four of 83 products they studied last year were cheaper during the Black Friday promotion. Among products cheaper outside of Black Friday were a tumble dryer, smart speaker, coffee maker and TV soundbar. Which? home products and services chief Natalie Hitchins said shoppers should do research and never impulse buy. The consumer group tracked the products on Black Friday last year – 23 November. The items, from retailers including Currys PC World, Amazon, and John Lewis, were monitored six months before the date and six months after. Just four products were cheaper on Black Friday than at other times of the year. Six in 10 items were cheaper or the same price on at least one day in the six months prior to last year’s Black Friday event. When looking at the two-week period surrounding Black Friday itself – including sale prices in the week before and after – it was found that three quarters of products were cheaper or the same price in the six months after. Promotions included: § A Samsung soundbar that Currys PC World offered at £299 on Black Friday, but which within a month dropped by £49 for at least five days § A De’Longhi coffee machine priced at £399 by John Lewis on Black Friday. It was cheaper on at least 64 days in the six months after § An Amazon Echo on offer at £54.99 on Amazon, but was cheaper on at least 13 occasions before Black Friday § An Indesit tumble dryer from Currys PC World was £20 cheaper than its sale price of £199 just two weeks before Black Friday. While Which? did not find evidence that any of the retailers were breaking the law, the consumer group said it showed that so-called deals may not be all they are claimed. Ms Hitchins said: “We have repeatedly shown that deals touted by retailers on Black Friday are not as good as they seem. Time-limited sales can be a good opportunity to bag a bargain, but don’t fall for the pressure tactic。
The Which? survey found that just four of 83 products they studied last year were cheaper during the Black Friday promotion.
Among products cheaper outside of Black Friday were a tumble dryer, smart speaker, coffee maker and TV soundbar.
Which? home products and services chief Natalie Hitchins said shoppers should do research and never impulse buy.
The consumer group tracked the products on Black Friday last year – 23 November. The items, from retailers including Currys PC World, Amazon, and John Lewis, were monitored six months before the date and six months after.
Just four products were cheaper on Black Friday than at other times of the year. Six in 10 items were cheaper or the same price on at least one day in the six months prior to last year’s Black Friday event.
When looking at the two-week period surrounding Black Friday itself – including sale prices in the week before and after – it was found that three quarters of products were cheaper or the same price in the six months after.
Promotions included:
§ A Samsung soundbar that Currys PC World offered at £299 on Black Friday, but which within a month dropped by £49 for at least five days
§ A De’Longhi coffee machine priced at £399 by John Lewis on Black Friday. It was cheaper on at least 64 days in the six months after
§ An Amazon Echo on offer at £54.99 on Amazon, but was cheaper on at least 13 occasions before Black Friday
§ An Indesit tumble dryer from Currys PC World was £20 cheaper than its sale price of £199 just two weeks before Black Friday.
While Which? did not find evidence that any of the retailers were breaking the law, the consumer group said it showed that so-called deals may not be all they are claimed.
Ms Hitchins said: “We have repeatedly shown that deals touted by retailers on Black Friday are not as good as they seem. Time-limited sales can be a good opportunity to bag a bargain, but don’t fall for the pressure tactic。
所以大家知道下次黑五该什么时候剁手了吗？